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How Professional Race Teams Use Simulators to Gain a Competitive Edge

How Professional Race Teams Use Simulators to Gain a Competitive Edge

Every Formula 1 team has one. Every major sportscar program relies on one. IndyCar teams, GT teams, NASCAR Cup teams, and even well funded club level operations have invested in simulation technology as a core part of their competitive toolkit....

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The Rise of Corporate Sim Racing Events and Team Building

The Rise of Corporate Sim Racing Events and Team Building

Escape rooms had their moment. Bowling has been done to death. And if your team has to sit through one more trust fall exercise, someone is filing an HR complaint. Companies are looking for something different, something that actually gets...

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How Accurate Is Your Local Sim Track? The Role of LiDAR in Track Fidelity

How Accurate Is Your Local Sim Track? The Role of LiDAR in Track Fidelity

You load up your favorite sim, pick a track you've driven in real life, and within two corners something feels off. The braking zone doesn't match what you remember. The elevation change mid corner isn't there. The curbing on exit...

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Why Track Operators Should Consider Getting Their Facility Scanned

Why Track Operators Should Consider Getting Their Facility Scanned

If you operate a racetrack, a karting facility, or a motorsports park, your physical surface is the product. Every dollar of revenue you generate depends on that surface being in the right condition, configured correctly, and attractive to the drivers...

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Adding Simulators to Your Motorsports Venue: What Operators Need to Know

Adding Simulators to Your Motorsports Venue: What Operators Need to Know

You've seen sim racing explode over the last few years. You've watched entertainment venues, karting facilities, and motorsports parks install rigs and fill seats. And now you're asking the obvious question: should we add simulators to our operation? The answer...

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From Sim to Seat: Drivers Who Made the Jump from Virtual to Real Racing

From Sim to Seat: Drivers Who Made the Jump from Virtual to Real Racing

Ten years ago, telling someone you learned to race by playing video games would get you laughed out of the paddock. Today, it gets you a contract. The sim to real pipeline is no longer a novelty story or a...

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