Most companies in the sim racing industry started behind a desk. RRG Racing started at a racetrack.

That distinction matters more than it sounds, because it shapes everything about how we build, what we build, and why we build it the way we do. We didn't enter this industry because we saw a market opportunity on a spreadsheet. We entered it because we were already racing, already spending our nights in the sim chasing lap times, and already seeing firsthand how powerful simulation technology could be when it was done right.

This is who we are, what we're building, and where it's all headed.

How It Started

RRG Racing's roots are in real world motorsport. What began in 2023 as a racing operation competing in Spec E30, Spec E46, and ChampCar at Atlanta Motorsports Park evolved into something none of us originally planned.

We were renting out our Spec E30 race cars and spending long weekends at the track. Somewhere along the way, a simulator found its way into the mix. At first, it was just something to keep us sharp between race weekends. A tool for learning tracks, staying dialed in during the off season, and doing the kind of repetitive practice that burns through tires and money at a real circuit.

But the more time we spent in the sim, the more we realized how much untapped potential existed in the equipment itself. The hardware was there. The physics engines were there. What was missing, more often than not, was the connection between the virtual world and the real one. Simulators built by people who had never turned a lap felt different from simulators built by people who had. The setup choices, the ergonomics, the tuning, the details that separate a rig that feels right from one that feels like a video game. Those details come from experience, and that experience was something we already had.

What We Do

RRG Racing builds turnkey simulators. That word, "turnkey," means something specific to us: you receive a complete, fully assembled, tested, and configured racing simulator that is ready to drive the moment it arrives at your door.

We don't ship you a box of parts and a manual. We don't leave you on hold with a support line. We build the rig, configure the software, test every component, and deliver it with white glove service.

Turnkey Simulators

Our turnkey builds are the core of the business. Each one is assembled in our shop at Atlanta Motorsports Park, Unit A51 through A55 on Duck Thurmond Road in Dawsonville, Georgia. We work with the best manufacturers in the sim racing industry, brands like Simucube, Simagic, Heusinkveld, Advanced Sim Racing, Asetek SimSports, Qubic Systems, Vero Motion, BDH, and others, to spec each build around the driver's goals, their space, their experience level, and their discipline.

No two builds have to be the same. A turnkey for a karting family preparing a junior driver looks different from a turnkey for a gentleman racer who wants to practice Road Atlanta before his next HPDE. A rig going into a home office has different constraints than one destined for a commercial venue with 12 hour daily use. We design around the person and the application, not around a one size fits all template.

Every turnkey ships with our quality guarantee: fully tested and verified before it leaves the shop. If something isn't right, we fix it before it goes out the door. And after delivery, you get real people when you call for support. Not bots. Not ticket queues. People who know the equipment because they use it themselves.

Commercial Solutions

We also build for venues, facilities, and commercial operators. Motorsports parks, entertainment centers, karting facilities, driving schools, and corporate event spaces all have different operational requirements than a home rig buyer. The equipment needs to be durable enough for thousands of sessions per year, standardized across multiple stations, and fast to reset between customers.

Our commercial turnkey program addresses all of that. We spec hardware for sustained commercial use, configure software for quick session turnaround, and design the installation to fit the operator's space and programming needs. Whether it's a two rig coaching station or a ten rig race center, we deliver systems built for the realities of a revenue generating operation.

Track and Vehicle LiDAR

This is where our sister company, Lunis, enters the picture.

Lunis specializes in LiDAR scanning and data services for motorsports. Using ground based and aerial scanning systems, we capture high precision three dimensional models of racetracks and vehicles. That data serves multiple purposes: creating accurate digital versions of circuits for sim racing platforms, providing track operators with engineering grade surface analysis for maintenance and safety, enabling coaching programs to overlay telemetry on real world geometry, and supporting track design and renovation projects.

The LiDAR work connects directly to the simulator business in a way that most of our competitors can't replicate. We don't just build rigs. We help create the digital environments those rigs run on. When a driver sits in one of our simulators and practices a track that we've scanned, the entire chain, from the physical surface to the digital model to the simulator hardware, has been touched by people who understand what accuracy means and why it matters.

Parts and Components

Beyond complete builds, we stock and sell individual sim racing components through our online store at rrgracing.com. Chassis, monitor stands, seats, wheelbases, steering wheels, pedal sets, shifters, handbrakes, motion systems, haptics, and VR headsets. All sourced from manufacturers we trust, all compatible with our builds, and all available for drivers who want to spec their own setup or upgrade a specific component.

How We Do It

There's a philosophy behind how we operate, and it comes back to where we started.

Built at the Track

Our shop is inside Atlanta Motorsports Park. Not near it. Not down the road from it. Inside the facility. We operate alongside a two mile Hermann Tilke designed road course with 100 feet of elevation change, the only CIK Level A kart track in America with 43 feet of elevation change, a skid pad, and a full complement of motorsport programming.

This means our simulators are tested by people who also drive real cars on a real track. When we say a rig "feels right," it's not a marketing claim. It's feedback from drivers who went from the simulator to the circuit and back again in the same day. That feedback loop, real car to sim and sim to real car, is embedded in how we build.

It also means our commercial customers can see our work in context. The simulators at AMP are RRG builds, operating in a live motorsport environment, used by real drivers for real preparation. That's our showroom, and it's also our testing lab.

Real World Experience

Our team brings a combined 24 years of motorsport experience spanning driving, mechanics, and race control. That doesn't mean we've dabbled. It means we've built cars, maintained cars during endurance races, flagged sessions, managed timing and scoring, and pushed our own equipment to its limits on real racetracks.

That background shows up in details that might not be obvious on a spec sheet but become immediately apparent when you sit in one of our builds. The ergonomics are set by people who know what a real cockpit feels like. The force feedback tuning is done by people who know what real tire feedback feels like. The pedal configuration is set by people who know what real braking force feels like.

We build and supply products we would use ourselves. That's not a slogan. It's the standard every build is measured against.

No Shortcuts, No Compromises

We use the highest grade equipment because we've learned the hard way what happens when you don't. Cheap components fail under sustained use. Flexible chassis lose information. Underpowered wheelbases hide the data your hands need. Potentiometer pedals teach the wrong technique.

Every component in an RRG build is selected for performance, durability, and longevity. We don't cut corners to hit a price point, and we don't recommend equipment we wouldn't put in our own rigs. If a product doesn't meet our standard, it doesn't make it into a build, regardless of margin.

Lunis: The Software Side

Hardware is what you can see and touch. Software is what brings it to life.

Lunis is our racing software company, built to develop the tools that connect the simulator experience to the broader motorsport ecosystem. While RRG Racing focuses on the physical hardware, Lunis focuses on the digital layer: the software, the data, and the systems that make simulation more useful, more connected, and more intelligent.

The vision behind Lunis is straightforward. The sim racing world has excellent physics engines, excellent hardware, and a growing community of serious drivers. What it lacks is cohesive software infrastructure that ties the experience together in a way that serves drivers, coaches, venues, and teams equally well.

Lunis is being built to address that gap. The specifics will come as development progresses, but the direction is clear: racing analytics, venue management tools, live data systems, and software products designed by people who understand motorsport because they live it every day.

Lunis and RRG Racing are separate brands with a shared foundation. The same team. The same track. The same philosophy. The hardware and the software, built together from the same place, for the same community.

The Community We're Building

RRG Racing's tagline is "Push Beyond Possible." That's not just about equipment. It's about what we believe this industry can become.

Motorsport has always been expensive. It has always had a barrier to entry that keeps talented people out. Simulation technology is the single most effective tool ever created for lowering that barrier. A kid in a bedroom with a $2,000 rig can develop skills that transfer to a real race car. A driver on a budget can prepare for a track day without spending a dollar on tires. A team with limited testing can run 40 setup iterations in an afternoon without burning fuel.

We want to be part of making that more accessible, more connected, and more grounded in real motorsport. Not sim racing as entertainment (though it is that too), but sim racing as a legitimate, respected tool in the development of real drivers, real racecraft, and real performance.

That's why we're at the track instead of in a warehouse. That's why we scan real circuits and build software for real data. That's why we test our rigs the same way our customers will use them: by actually driving.

Where to Find Us

RRG Racing operates out of Atlanta Motorsports Park in Dawsonville, Georgia. Our physical shop at 20 Duck Thurmond Road is available by appointment for anyone who wants to see a build in person, test equipment, or talk through a project face to face.

Online, everything we offer is available at rrgracing.com. Turnkey simulators, commercial solutions, individual parts, manufacturer catalogs, and a growing library of sim racing content on our blog, Sim Racing Insights.

For direct support, call us at 678 243 0336 or email contact@rrgracing.com. Real people. Real answers. Every time.

Push Beyond Possible.